Will Innes Smith is a passionate multi-faceted lifestyle filmmaker. His style focuses on the aesthetic and the emotive, an eye for detail often combining a stylish visual approach with a love for contemporary culture. His work aligns captivating images with exciting ideas, creating films that resonate with their audience. His work straddles a range of media - including live-action, CGI and animation across a number of lifestyle subjects in youth culture, sport, food and fashion. As a creative Will has written and conceived a number of viral successes including the well renowned ‘4 The Players since 1995’ launch film for Sony PlayStation.

A dynamic multi-hyphenate duo consisting of directors Justin Lee and Philip Kim, representing a whole new generation of innovative and original filmmaking talent. Having initially met while working at a Toronto ad agency, Justin and Philip instantaneously envisioned a creative future together. By pushing their cinematography, advanced mixed-media, and VFX expertise forward through genre-bending technicality, ANDRAS brings together a diverse range of eclectic perspectives in their unique storytelling. Fostering their talent in an environment of creative collaboration to execute the highest level of output, ANDRAS are renowned to create and introduce a very unique visual language that is as conspicuous as it’s distinguished.

Originally from sunny Rio de Janeiro, Brazil, Carolina is an Afro Latina film director based in New York and Los Angeles. ‍ With a solid production background she’s no stranger to troubleshooting creative ideas and translating them to visual solutions. She’s always looking to engage with projects and brands that promote a diverse creative landscape and pushing equality in the commercial filmmaking space. ‍ Carolina has a love for all things fashion, sports and lifestyle which bought her to not only directing celebrated athletes from LeBron James to Kelly O’Hara and Sue Bird but also to crafting loyal relationships with brands such as Reebok and Puma.

Mustafa’s keen eye for casting and subtle performance has marked him out as fresh talent that has already seen him be shortlisted for the Young Director Award in Cannes. ‍ His commercial career started with a kinetic high energy piece for Adidas whilst his short film directing debut THE CORNER, was officially selected for The Palm Springs Film Festival and his second short I NEED SHINE screened at Sundance Festival. ‍ Mustafa's unique and evolving eye has seen him now shoot commercials for Nike, Seat, Société Générale, Ministry of Environment and agencies DDB, TBWA, Mullen Lowe, Fred and Farid and Grey.

Maxim has spent the last decade experimenting with different genres and filmmaking techniques, to develop a unique cinematic style that strives to evoke an emotional response above all else. ‍ His career was born in New York where he made a name for himself with his directors duo, BBGUN, crafting promos for some of the biggest names in hip hop. His frequent collaborations with J. Cole and Kid Cudi, made way for opportunities to shoot for commercial brands such as Nike, LG, Morgan Stanley, Converse, Soundcloud, Sony, Bally Swiss, AT&T and Air Jordan.

Hailing from Belgium, Hans is an award-winning director and photographer who’s worked across many blue chip brand campaigns globally. His style is best to be described as eclectic storytelling often with a surreal twist. Hans is on a constant mission to elevate stories through a meticulous visual edge and innovative cinematographic technicality, that ultimately translates into a refreshing approach to film craft. ‍ Never afraid to explore new creative territories, Hans was previously part of the Helvetica director’s duo, internationally known for their visually sophisticated and occasionally surrealist style of live action film making. 

Chris has an established career in documentary filmmaking, beginning with his time at Vice news as well as heading up Viceland’s #1 rated show, Desus and Mero. ‍ Most recently he premiered his feature documentary on Bitcoin and Cryptocurrency, “Banking on Bitcoin.” “Banking on Bitcoin” was an extensively researched, three year process which premiered at the number one position on iTunes and held a top ten documentary position for a remarkable six month span on Netflix. ‍ Alongside short form and feature length documentary filmmaking, Chris has directed global commercials and content campaigns for brands such as Kia, GQ, Nike, Reebok, Samsung and IBM.

Jacques is an award-winning film director, writer and storyteller who generates films with a strong visual style and has a knack for making the talent feel comfortable and natural in front of camera, working with people from all walks of life, from some of the worlds biggest sports stars to children’s first time on camera. ‍ Jacques spent the first years of his career working for Sky, writing and directing major campaigns for Sky Sports where he was able to hone his craft in the Sports world. His cinematic approach and storytelling ability always has his audience fully engaged and his work has received industrywide recognition, earning him the ‘Best Director’ at the Kinsale Shark awards for his F1 work. He has been lucky to direct around the globe, shooting in NZ, USA, Brazil, Caribbean, Europe, UAE, South Africa and India working with brands such as Standard Chartered, The FA, Bupa, Arsenal x Adidas, Pokerstars, Paypal, Virgin Media, LNER and Rolex along the way.

Matthias is an award-winning director whose work spans both narrative and TV commercials. Since his first short film, Brod Ludaka, was placed on the shortlist for the Oscars, he’s helmed adverts for leading brands around the world. His talent in composing images with exacting precision has led to a raft of awards, including two Gold Cannes Lions. His aesthetically unique camera style and love for using special effects in front of the lens has seen him direct adverts for Nikon, Samsung, Oppo, Nespresso and McLaren. His work for Nissan and Playstation won two Gold Cannes Lions, and his work for Nespresso was awarded both Silver and Bronze EVCOM Awards. He has strengthened his long-format skills while directing The Craftsmen’s Dinner, a documentary series for The Balvenie whisky featuring Michel Roux; a mini doc series for the 2021 Rolex Awards Laureates; and a three-part documentary about cultural life in the Emirates for BBC StoryWorks.